Six3Nine is a personal training practice with a scientific approach. Our brief was to make sure the brand identity was equally distinct and compelling when it opened its doors for the first time. The founder’s scientific approach to fitness provided the inspiration for the name Six3Nine, the number of skeletal muscles found in the human body. We developed a visual identity which extended across marketing materials to support the launch, stationery, digital executions and a distinctive photographic style. Membership levels were at 75% only three months after the launch.