MICRO SCOOTERS
Made For Adventure
The icon that launched a thousand school-runs had spawned numerous imitators. We needed to communicate difference through innovation and quality, and give Micro a vibrant, positive, fun-loving personality that went beyond just scooters.
In an increasingly insular and indoor world, we wanted to communicate the joy of play, excitement and childhood, with a full range of products “Made for Adventure”.
A key challenge was to increase trade and retail sales and direct sales online. We created an engaging and data-led UX and front-end design with their partner developer, on the new Magento 2 framework.
Copylines have a mischevious energy, supported by a vibrant colour palette, reflecting the product range.
Along with brand guidelines, photography, film and social campaigns, other work includes packaging concepts.
We worked closely with Micro Scooters’ in-house marketing team on several campaigns, including the all important ‘Back to school’ campaign aimed at parents and children alike.
PROJECT SERVICES
Brand Strategy
Brand Positioning
Creative Direction
Campaign
Design for Print
Photography and Film
Digital Design