David Morris design and create couture jewellery using the finest hand-picked stones. They invited us to build an online atelier experience to set them apart from other luxury jewellery brands. Our elegant designs, combined with a rigorous user-experience strategy, led to a global increase in online sales.
Our approach was to embrace the brand’s luxury and create a graceful site, using subtle animations to sit alongside beautiful images and videos.
The site is feminine, luxurious and contemporary; effortlessly immersing the user with a mix of collated collections and emotive content.
Clean UX seamlessly leads the users to explore, enquire and purchase online. We introduced user centric design functions such as mega-menus, filters, wish lists and drop a hint.
User Experience (UX)