Pembroke Real Estate acquire, manage and develop landmark commercial properties around the world. We were asked to brand 41 Lothbury – a 156,600 sq ft Grade II listed building in London – to reflect the grandeur of the building. The huge lobby, with Corinthian columns and tiled in black and white marble dominates the entrance, and was the start of our creative process.
We developed a simple but striking black & white visual identity and wayfinding system based on these tiles which tied everything together, and a font was chosen which evoked the orginal, stone-engraved typography found throughout the building.
Design for Print