Smallbone of Devizes is a leader in 21st-century fitted furniture and kitchen design, keeping its artisan roots in plain sight. A more exclusive creative direction demanded a rebrand and repositioning that led to an increase in showroom visits of 45% in the first year.
We evoked the sensuality of British craftsmen and materials, whilst referencing the brand’s unique place of origin to create mystique.
Our approach propelled the brand forward whilst being sensitive to its heritage and birthplace amongst the ancient white horses of Wiltshire.
Our work repositioned Smallbone as a refined British lifestyle brand, increasing awareness to private clients and developers. The rebrand and website launch helped them gain a dramatic increase in enquiries and sales.
Advertising was created to run in titles such as FT How to Spend It, Elle Decoration and Harper’s Bazaar. Video and photographic content was developed for the website and activations including the Wallpaper* Handmade collaboration with Helbers.
Design for Print
User Experience (UX)
Photography Art Direction