The London Persian Rug Co. is a British family business that supplies handmade rugs and carpets to world-class interior designers and directly to clients. Hand-spun from wool, silk or cotton and coloured with organic natural dyes their products range from affordable rugs to some of the finest examples in the world. We created a brand that marries the traditional, centuries-old techniques of the rug making with a British approach to customer service and experience.
It was important to the London Persian Rug Co. to show the British foundations of the business – to instil trust in potential customers and sit at a more elevated position than their competitors. We developed a mark and colour palette that drew on British traditions whilst being a subtle reference to the intricate knots within the carpets.
Customers normally visit the website before they make contact, so we had to design a site that gave them a taste of the vast array of rugs on offer, explained clearly the services on offer, and drove sales leads.
The design of the site is deliberately minimal to allow the colours and designs of the rugs to remain the main focus. Elegant details such as parallax text, a rolling navigation menu and the roll in effect of images add sophistication to the site without disrupting the user journey.
User Experience (UX)