Simply do asset finance differently – they support, finance and nurture businesses enabling them to realise their potential. As a relative newcomer in their industry with a mission to make waves we created a bold, colourful 360º brand identity, a world away from the traditional world of banking and finance. In short, as dynamic and bright as the team who work there.
A hyphen was our graphic starting point – the simplest way of showing that Simply can work with a variety of clients and industries. This ‘simple’ shape is applied creatively throughout with illustrations, icons and formats.
A restless energy is at the heart of the brand, embodying their nimble, uncomplicated business model. Tone of voice is straightforward and witty, and photography always features a commitment to the value of teamwork.
Down to earth while maintaining discretion and integrity, the brand has a warmth and flexibility that feels approachable and reassuring for clients.
Design for Print
User Experience (UX)