A new brand created for one of the fastest growing data driven insurance companies in the UK and Europe.
MX derives from Roman numerals (M=10 and X=1000) – 10,000 being the theoretical number it takes in hours to achieve absolute mastery of a set of complex skills.
Contemporary typography and logo design allows MX to standout within an overcrowded and dated business sector
A vibrant colour palette and unexpected typographic choices enable MX to truly set themselves apart from the crowd as the new face of specialist insurance.
As MX grow and expand it was a priority that their brand could adapt and grow with them. A set of flexible patterns and typographic rules allow them to push the boundaries within a strict visual framework.