We’ve been working with world-leading, global sports architects Populous (Wembley Stadium, London Olympic Stadium, Yankee Stadium, Superbowl…) for over a decade, helping them communicate their key proposition of ‘Drawing People Together’.
Moving beyond the nuts and bolts of architecture, our work communicates strong storytelling and celebrates what happens within the unique places they create. Distributed to clients as a way of keeping them up-to-date, Populous boasts high readership, now on its 22nd issue, demonstrating the magazine’s success.
Features cover broader interest including technology and niche sports from around the world
We took an editorial approach to Populous’ Annual Review brochure, which showcases their work in an article based format. In an industry which occasionally dwells on detail we always celebrate what the buildings mean to the audience (Illustration Chris Dent).
Ongoing work includes sketchbooks. Distributed internally and externally, these feature projects within a beautiful Moleskin-type book, designed to be kept and used.