A bespoke website was created for the exclusive members’ club in London and Dubai – from dining to the art collection, and from music to visionary talks, The Art’s Club is truly an icon of creativity.
Highlighting the creative voice of the cultural institution, we brought sophistication and creativity to the forefront of the design and presented the breadth of cultural offerings available at the members’ club.
Our editorial approach to the design allowed us to play with a clean layout and typography to create something both interesting and dynamic and appropriate to the arts events and content without being cluttered. Despite complex integrations, the journey is, importantly, seamless.
Driving repeat member visits and new member sign-ups was a fundamental objective of the site and we created a user journey that flowed through the club’s exciting line-up of artists, celebrities and experts that brought gravitas and relevance to the destinations.