WordPress & Shopify website design and build

We have a strategy-led approach to all of our creative. We design around user-centric experiences that we know create higher conversion and sales uplift. Using brand psychology to help us make decisions that will help persuade users, we can then aesthetically make sure we honour this approach with exceptional creative.

By creating user personas to steer our every move, and ensure its user-centric, we will create a site map and modular ‘mobile-first’ wireframes to establish the structure of the website with the user journeys at their heart.

These journeys will then be tested internally throughout the project to ensure we are creating the right balance of form and function.

We can also include an SEO-focussed content strategy as part of our UX approach.

Against the wireframes, our UI designers will create concepts, as mobile-first designs, for the new site with our personas in mind and communicate reference movement and animations. Using tools such as Figma we work collaboratively with our clients to develop the final master pages.

Our award-winning websites often have an editorial feel as we are a branding agency at heart, pushing layouts to feel more unique and have more personality. Your website should be an expression of your brand, not just fit for purpose, and this is often overlooked by web agencies. We are more than this, we are a brand-led agency that has a wealth of global business websites under our belt.

Unlike many design agencies, our own team of experienced developers will build the site, including key transitions and animations with SEO, speed, security, and ease-of-use in mind. We typically build our sites with a bespoke or custom front-end but will customise the site developing on WordPress and WooCommerce, Shopify, Hubspot or Webflow as well as being able to create headless CMS solutions.

We can integrate booking systems, EPOS, Email Management systems, CRMs and payment gateways to help make your site and admin more seamless.

Alternatively, if you have an existing development team we can hand over pixel-perfect designs and a digital toolkit for implementation.

For any websites we build, our team offer various options for maintenance contracts. Maintenance contracts outline a number of hours, per month, assigned to keep your website code clean and secure.

We look at your digital strategy and outline personas, user journeys and their user experience (UX) , alongside website design (UI) and development (build), all undertaken in-house, which is an important reason to select Deep. Handing over to different teams can cause delays, grey areas in the scope and misunderstandings with experiences needed with code.

We offer bespoke websites, which means catering for your audiences and their personas.

Additional services include integrations, SEO and GEO consultation and content strategy and production.

We have a very strong portfolio of emotive websites that are brand-led, suitable for heritage brands, rich retail brands and energetic start-ups! We believe we are one of the best London agencies for website design. We build beautiful, bespoke sites that stem from strategic thinking built by our in-house team at a competitive price.

Websites can be created very easily in Squarespace, Wix and Shopify using existing templates. These sites will be off the shelf, leaving no room for customisation or differentiation. Whilst this is fine, and it ‘does the job’ especially if you do not have a budget, but if you want to cut through, and create something memorable with your USP, your website will be one of your strongest brand assets.

GEO (Generative Engine Optimization) is exceptionally important in how users search for content in search engines. It’s the AI mode that creates a summary, and many websites that do not consider this do not get selected and pushed to the top. Creating a structure and content that works for GEO finding is very important for your future site.

AI can get you 80% there and be really helpful in understanding how to structure your page, but use it too much, and you sound like everyone else, and lose any human voice. So, we advise that AI helps you, but get an expert to write about the brand.