Creative direction of a lifestyle magazine for a British icon

The Ritz London
Magazine for an icon

The Ritz London is one of the world’s few great brand names, defining the concept of luxury and elegance since it opened at the beginning of the century. To reflect and enhance this enduring legacy, Ritz Magazine was conceived as an award-winning lifestyle publication that embodies the hotel’s spirit of refinement and excellence. Originally created for its guests, the magazine became a pioneer in the emerging field of bespoke customer publishing — setting new standards for brand storytelling within the world of hospitality. Ritz Magazine featured work by some of the most celebrated photographers and artists, including Terry O’Neill, Terence Donovan, David Bailey, Nadav Kander, Rankin, René Burri, Cecil Beaton, Duffy, Cornel Lucas, and Bryan Organ.

SERVICES

Creative Direction
Design for Print
Editorial
Photography Art Direction

Deep Design Agency Ritz Hotel Magazine Header
Ritz Hotel Magazine Deep 0

The magazine’s design direction balances elegance with impact, pairing refined layouts and playful typography with striking, cinematic imagery.

Ritz Hotel Magazine Deep 1
Ritz Hotel Magazine Deep 2
Ritz Hotel Magazine Deep 8
Ritz Hotel Magazine Deep 3

Its visual language evolves continually, with bespoke typefaces developed to preserve a unique visual identity

Ritz Hotel Magazine Deep 18
Ritz Hotel Magazine Deep 4
Ritz Hotel Magazine Deep 6
Ritz Hotel Magazine Deep 5

The publication has been recognised with multiple awards for magazine design and featured in international books celebrating editorial design excellence.

Ritz Hotel Magazine Deep 9h
Ritz Hotel Magazine Deep 10
Ritz Hotel Magazine Deep 11a
Ritz Hotel Magazine Deep 12
Ritz Hotel Magazine Deep 13
Ritz Hotel Magazine Deep 14
Ritz Hotel Magazine Deep 15n
Ritz Hotel Magazine Deep 16
Ritz Hotel Magazine Deep 17

“Beautifully understated, unquestionably elegant with an amazing eye for detail.”

MAGAZINE DESIGN AWARDS, JUDGES COMMENTS