Brand strategy that captures the joy of adventure in children's toys

Micro Scooters
Made for adventure

The icon that launched a thousand school-runs had spawned numerous imitators. We needed to communicate difference through innovation and quality, and give Micro a vibrant, positive, fun-loving personality that went beyond just scooters.

SERVICES

Brand Strategy
Brand Positioning
Creative Direction
Campaign
Design for Print
Photography and Film
Digital Design

In an increasingly insular and indoor world, we wanted to communicate the joy of play, excitement and childhood, with a full range of products “Made for Adventure”.

A key challenge was to increase trade and retail sales and direct sales online. We created an engaging and data-led UX and front-end design with their partner developer, on the new Magento 2 framework.

Copy-lines have a mischievous energy, supported by a vibrant colour palette. Along with brand guidelines, photography, film and social campaigns, other work included packaging concepts.

We worked closely with Micro Scooters’ in-house marketing team on several campaigns, including the all-important ‘Back to school’ campaign aimed at parents and children alike.