Creative direction of summer escapism in a elevated campaign for a leading publisher
The Folio Society
Summer Escape
Our campaign, “Summer Escape,” celebrates the joy of activating one’s Out of Office and diving head first into Folio’s Summer collection of exquisitely crafted, special edition books. Our campaign invites readers to lose themselves in the captivating stories curated by the The Folio Society. With punchy summer colours and high-fashion aesthetics our campaign generated return on investment for the renowned independent publisher’s and triggered an increase in reactivation rates amongst lapsed customers who had not purchased for over one year.
SERVICES
Creative Direction
Design for Print
Photo Art Direction
KEY CAMPAIGN ELEMENTS
Vibrant, punchy colors, summer-inspired lighting and high-fashion photography aesthetics. This approach elevates The Folio Society’s visual branding, setting a new standard for their future campaigns.
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