Strategic positioning & brand that celebrates Brazilian Jiu-Jitsu
ARMA
Go Beyond.
A specialist Brazilian Jiu-Jitsu and wellness gym needed a premium brand for its flagship opening in South West London. Our positioning, Go Beyond, reflects the sport’s dedication and the exceptional facilities that set this gym apart from traditional Jiu-Jitsu spaces.
SERVICES
Brand Strategy
Brand Positioning
Brand Identity
Design for Print
With world-class coaching, ARMA has a focus on creating a space that elevates wellness as a whole. This is a space that goes beyond just Jiu-Jitsu training.
The brand language of ARMA sets them apart from other Jiu-Jitsu dojos by avoiding sector tropes and clichés, instead focusing on bold, typographically-led messaging and visuals.
Interior designers utilised the brand assets by applying them to lighting, wayfinding, signage and the flooring of the dojo and gym.
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