ARMA
Go Beyond.
A specialist Brazilian Jiu-Jitsu and wellness gym needed a premium brand for its flagship opening in South West London. Our positioning, Go Beyond, reflects the sport’s dedication and the exceptional facilities that set this gym apart from traditional Jiu-Jitsu spaces.
With world-class coaching, ARMA has a focus on creating a space that elevates wellness as a whole. This is a space that goes beyond just Jiu-Jitsu training.
The brand language of ARMA sets them apart from other Jiu-Jitsu dojos by avoiding sector tropes and clichés, instead focusing on bold, typographically-led messaging and visuals.
Interior designers utilised the brand assets by applying them to lighting, wayfinding, signage and the flooring of the dojo and gym.
PROJECT SERVICES
Brand Strategy
Brand Positioning
Brand Identity
Design for Print
