Strategic positioning & brand that celebrates Brazilian Jiu-Jitsu

ARMA
Go Beyond

A specialist Brazilian Jiu-Jitsu and wellness gym needed a premium brand for its flagship opening in South West London. Our positioning, Go Beyond, reflects the sport’s dedication and the exceptional facilities that set this gym apart from traditional Jiu-Jitsu spaces. With world-class coaching, ARMA has a focus on creating a space that elevates wellness as a whole. This is a space that goes beyond just Jiu-Jitsu training.

IMPACT

Attracted top coaches including Ffion Davies and celebrity influencers.
Successful numbers of membership sign-ups in its first weeks.
The brand flexibility allowed for striking premium branded interiors.

SERVICES

Naming
Brand Strategy
Brand Positioning
Brand Identity
Design for Print

Deep Design Agency London Arma Branding 8

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The brand language of ARMA sets them apart from other Jiu-Jitsu dojos by avoiding sector tropes and clichés, instead focusing on bold, typographically-led visuals.

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Interior designers utilised the brand assets throughout the venue by applying them to lighting, wayfinding, signage and the flooring of the dojo and gym.

Deep Design Agency London Arma Branding 11

Deep Design Agency London Arma Branding 10

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“Deep are an outstanding agency that take a people first approach. Working with you, at your pace, delivering over and above the brief. ”

Gizelle Renee, ARMA

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