London St.Pancras Highspeed

The Journey Ahead

HS1 needed to re-name, position and brand itself in order to move away from the stigma surrounding the ‘HS’ name; and rail travel in the UK at the time as it evolved into a more consumer facing brand. We carried out a series of brand/naming, workshops and sessions with the marketing team, CEO and board members. For us to understand the complexities and depth of the company as well as for their staff to communicate their intentions and the problems they wanted to solve.

We carried out a series of brand/naming, workshops and sessions with the marketing team, CEO and board members. For us to understand the complexities and depth of the company as well as for their staff to communicate their intentions and the problems they wanted to solve.

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Once a name was decided we revitalised the brands visuals giving it a modern edge and a focus
on travel displaying emotive photography and the use of a broad impactful colour palette to communicate with the large array of audiences they faced.

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After the development of the brand we continued to roll this out across a brand new website that streamlined and consolidated their previous six sites into one, as well as producing an array of internal/external brand material from stationary to billboards and even a brand launch campaign video releasing later this year utilising AI voiceover.