The Royal Hospital Chelsea

Onward with purpose and pride.

Throughout its 300 year history the Royal Hospital has been the home of the iconic Chelsea Pensioners; retired veterans of the British Army. In a crowded charity sector, the Hospital now has more competition than ever, when raising funds to provide their world leading care model.

Client: The Royal Hospital Chelsea

Sector: Not for profit

Our retained services include:

Photography & art direction
Digital advertising
Printed collateral
Event material

Through brand workshops and working with the in-house fundraising team, it became clear there was a deeper story to tell.

The hospital provides a home, but also a great sense of community, purpose and pride to its veterans.

From WW2 Enigma Code breakers to Iraq veterans we champion the stories, experience, charm and wisdom of the Pensioners to connect more emotionally and persuasively with the audience.

We’ve developed a simple yet infinitely flexible design system to accommodate any kind of application. Inspired by the iconic uniforms and medal ribbons with vertical accents, this allows for continuity across all applications.

“Deep have approached every project with a genuine passion and a wealth of creative ideas as a result of their exceptional in-house talent. They go above and beyond for us.”