Rebranding an iconic London station
London St. Pancras Highspeed
The Journey Ahead
The huge success of the HS1 line had been unfairly dampened by the stigma surrounding the completely separate HS2. The brand needed to be renamed, positioned and rebranded to set itself free of those associations, as well as evolve to be more consumer-facing. Branding that truly celebrated British rail travel. We carried out a series of brand/naming workshops and sessions with the marketing team, CEO and board members. For us to understand the complexities and depth of the company, as well as for their staff to communicate their intentions and the problems they wanted to solve.
SERVICES
Brand Strategy
Brand Positioning
Brand Identity
Creative Direction
Design for Print
Photo Art Direction
We carried out a series of brand/naming, workshops and sessions with the marketing team, CEO and board members. For us to understand the complexities and depth of the company as well as for their staff to communicate their intentions and the problems they wanted to solve.
Once a name was decided we revitalised the brands visuals giving it a modern edge and a focus
on travel displaying emotive photography and the use of a broad impactful colour palette to communicate with the large array of audiences they faced.
After the development of the brand we continued to roll this out across a brand new website that streamlined and consolidated their previous six sites into one, as well as producing an array of internal/external brand material from stationary to billboards and even a brand launch campaign video releasing later this year utilising AI voiceover.
