A brand strategy that simplifies asset finance

Simply Asset Finance
Simply, not child’s play

Simply do asset finance differently – they support, finance and nurture businesses enabling them to realise their potential. As a relative newcomer in their industry with a mission to make waves we created a bold, colourful 360º brand identity, a world away from the traditional world of banking and finance. In short, as dynamic and bright as the team who work there.

SERVICES

Brand Strategy
Brand Positioning
Brand Identity
Creative Direction
Design for Print
User Experience (UX)
Website Design
Website Build

+35%

USERS

+12%

TIME ON SITE

+43%

RETURNING USERS

A hyphen was our graphic starting point – the simplest way of showing that Simply can work with a variety of clients and industries. This ‘simple’ shape is applied creatively throughout with illustrations, icons and formats.

A restless energy is at the heart of the brand, embodying their nimble, uncomplicated business model. Tone of voice is straightforward and witty, and photography always features a commitment to the value of teamwork. Down to earth while maintaining discretion and integrity, the brand has a warmth and flexibility that feels approachable and reassuring for clients.