Fraser Yachts

Luxury. Legacy. Lifestyle.

Fraser Yachts is the world’s leading provider of superyacht services, with a heritage that stretches back to 1947. From yacht sales and charter to construction, management, and crew placement, their name is synonymous with expertise, discretion, and excellence. In collaboration with our publishing partners at FMS, Deep was commissioned to design and produce their annual portfolio — a refined, content-rich publication designed to inspire and inform their exclusive clientele.

LUXURY PRINT

Crafted as a luxury object, the hardback book was bound in linen, finished with silver foils and silver page edges, and featured an inset cover image for tactile depth. A ribbon and short sectional pages added functional elegance, turning the book into a collector’s piece that reflects the brand’s prestige.

EDITORIAL APPROACH

Editorially, the book was designed to go beyond a typical Charter catalogue. FMS worked closely with Fraser’s internal team and global contributors to create rich, narrative-led content that captured every facet of life at sea. From interviews with Owners and Captains to destination insights, sustainability commentary, and culinary features, the book delivered a complete and immersive view into the world of superyachting. This approach helped reinforce Fraser’s position as the authority on buying, selling, building, managing, and enjoying the most extraordinary yachts on the water.

DESIGN APPROACH

Visually, our design system combined timeless elegance with editorial precision. The layouts were built on generous grid structures that allowed for rhythm and breathing space across long-form content. Typography was treated with restraint and clarity, while photography — especially in the destination features — was brought to life with immersive full-bleed spreads.

ILLUSTRATING INFORMATION

To support the brand narrative, we introduced a series of bespoke illustrations and infographics. These brought key statistics and achievements to life in a way that made complex data engaging and digestible, reinforcing Fraser’s leadership through visual storytelling.

The final result was a luxury publication that is a tool for client engagement, a symbol of brand identity, and a celebration of the extraordinary experiences Fraser delivers around the world.