Branding a major development in the UAE

EMAAR
Dubai Creek Harbour

As one of Emaar’s most visionary developments, Dubai Creek Harbour—alongside Dubai Hills Estate—required a brand positioning and launch campaign that resonated with high-net-worth individuals, global investors, and discerning residents. Dubai Creek Harbour is a waterside residential and retail development covering over 70 million square feet, making it larger than Downtown Dubai. More than a visual system, we were tasked with articulating a luxury lifestyle destination through strategic positioning, refined branding, and a launch campaign that speaks to both emotional aspiration and financial value.

IMPACT

The developments saw strong sales at launch and continue to be in high demand.
Our integrated approach fostered high demand and strong investor confidence.
Emaar recorded sales of AED 4.2 billion in Dubai Creek Harbour in the launch year.

SERVICES

Brand Strategy
Brand Positioning
Creative Direction
Design for Print
Digital Marketing
Photo Art Direction
Film Production

In collaboration with a renowned New York fashion photographer, we envisioned and produced a cinematic lifestyle campaign and film strategically designed to define the project’s vision ahead of development.

The global launch was complemented by a suite of work for individual residences, including naming, brand identities, bespoke brochures, and tailored tactical campaigns.

Emaar’s Dubai Creek Harbour is achieving significant success, driven by strong sales, growing community development, and a focus on sustainability and luxury.

Branding a major development in the UAE

EMAAR
Dubai Creek Harbour

IMPACT

SERVICES

In collaboration with a renowned New York fashion photographer, we envisioned and produced a cinematic lifestyle campaign and film strategically designed to define the project’s vision ahead of development.

The global launch was complemented by a suite of work for individual residences, including naming, brand identities, bespoke brochures, and tailored tactical campaigns.

Emaar’s Dubai Creek Harbour is achieving significant success, driven by strong sales, growing community development, and a focus on sustainability and luxury.

YOU MIGHT LIKE

WAFI

41 Lothbury

Boundary Real Estate Partners

London St. Pancras Highspeed

Get in touch...

Branding a major development in the UAE

EMAAR Dubai Creek Harbour

IMPACT

SERVICES

In collaboration with a renowned New York fashion photographer, we envisioned and produced a cinematic lifestyle campaign and film strategically designed to define the project’s vision ahead of development.

The global launch was complemented by a suite of work for individual residences, including naming, brand identities, bespoke brochures, and tailored tactical campaigns.

Emaar’s Dubai Creek Harbour is achieving significant success, driven by strong sales, growing community development, and a focus on sustainability and luxury.

YOU MIGHT LIKE

WAFI

41 Lothbury

Boundary Real Estate Partners

London St. Pancras Highspeed

Get in touch...

EMAAR
Dubai Creek Harbour

Emaar’s Dubai Creek Harbour is achieving significant success, driven by strong sales, growing community development, and a focus on sustainability and luxury.