Deep transform HS1 to
London St. Pancras Highspeed — The Journey Ahead
The HS1 rebrand, by Deep London design agency, included a full repositioning, new name, full rebrand and website.
HS1 has now become London St. Pancras Highspeed as part of a large rebrand to signify the growth in rail travel. The brand, now more consumer-facing supports sustainable travel across the high-speed line connecting London to Europe.
The rebrand, by Deep London design agency, included a full repositioning, new name, full rebrand and website.
“It’s evident that a modal shift is taking place for travel, and our new brand reflects this.” Robert Sinclair, CEO of London St. Pancras Highspeed
