Deep Design Agency Folio Society Campaign Summer Header Image
The Folio Society

Summer Escape

Our campaign, “Summer Escape,” celebrates the joy of activating one’s Out of Office and diving head first into Folio’s Summer collection of exquisitely crafted, special edition books.Our campaign invites readers to lose themselves in the captivating stories curated by the The Folio Society. With punchy summer colours and high-fashion aesthetics our campaign generated a 1.50% return on investment for the renowned independent publisher’s and triggered an increase in reactivation rates amongst lapsed customers who had not purchased for over one year.

Deep Design Agency Folio Society Campaign Summer 1
Deep Design Agency Folio Society Campaign Summer 2
KEY CAMPAIGN ELEMENTS

Vibrant, punchy colors, summer-inspired lighting and high-fashion photography aesthetics. This approach elevates The Folio Society’s visual branding, setting a new standard for their future campaigns.

Deep Design Agency Folio Society Campaign Summer 4
Deep Design Agency Folio Society Campaign Summer 3
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PROJECT SERVICES

Creative Direction
Design for Print
Photo Art Direction