Four to Eight is a bold, contemporary addition to high-end dining in London. From its vibrant Covent Garden setting, it offers beautifully simple Italian food, freshly sourced, lovingly prepared and expertly served. Our challenge was to capture this simplicity in a name and brand. Four to Eight, which reflects the number of ingredients in many Italian dishes, captures the ethic behind the restaurant. We developed a brand mark that’s inspired by intertwining forks – a symbol of fine food being enjoyed and shared and a simple expression of the numbers in the name.