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Smallbone of Devizes

Rebranding artisans.

Smallbone of Devizes is a leader in 21st-century fitted furniture design, keeping its artisan roots in plain sight. A new creative direction demanded a rebrand and repositioning. We worked with their team to achieve this.

Client: Canburg Group

Sector: Luxury retail

Our retained services include:

Branding
Photographic direction
Advertising
Digital advertising
Website UX, design, build
Digital support and maintenance

Our approach propelled the brand forward whilst being sensitive to its heritage and birthplace.

We evoked the sensuality of British craftsmen and materials, whilst referencing the brand's unique place of origin to create mystique.

Our work repositioned Smallbone as a refined British lifestyle brand, increasing awareness to private clients and developers.

The rebrand and website launch helped them gain a dramatic increase in enquiries and sales.