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Millboard

Live. Life. Outside.

Moulded from real oak, Millboard is the world’s finest wood-free outdoor flooring – inspired by the beauty of nature, yet built to outperform it. We were charged with repositioning and rebranding Millboard, to increase sales to both consumers and developers, and to establish them as the premium product in the market.

Our client: Millboard

Sector: Lifestyle

Our services include:

Research & analysis
Brand strategy
Branding
Marketing material
Photography and art direction
Advertising
Digital advertising
Website UK, design and build
Digital integration
Event material

We changed the focus from the practical benefits of the product to appeal to audiences emotively by repositioning Millboard as a premium lifestyle brand.

We encouraged consumers to Live. Life. Outside. This idea now permeates every part of the brand.

Six months post brand launch saw enquiries and orders becoming ‘exceptionally high’ leading to the company opening a second factory to increase production capacity.