The Ritz London is one of world?s finest hotels. Built and established in 1906 on Piccadilly, the hotel stands a century on, as one of London?s great landmarks. Deep was appointed to honour their first 100 years through the design of a commemorative crest and an extensive rebranding project, which included corporate guidelines, stationery, photographic art direction, brochures, advertising, a celebratory postcard pack, and menus for The Rivoli Bar.