Ex Pastry designer, Brian Morton wanted Deep to create a brand identity for his new sneaker label, Jessie Mae. The brand is focused at 18-24 year old women looking to express their personality, values and attitude. The new mark features a stylised dear head, and playfully treats the antlers as eyelashes to deliver a hard edged, urban position that can work well across a number of applications. The website has been launched to showcase the new sneakers and to create a buzz and community through the blog.