Jessie Mae

Sneakers

Jessie Mae is a new, deluxe, sneaker label for women with attitude. Think urban chic, street-smart and socially aware – you won’t find any pink bits on a Jessie Mae sneaker. Our mark took our inspiration from Artemis, the Greek goddess of animals, hunting and wildlife, a free pioneering spirit whose character would chime with our audience’s. The deer is her defining symbol and this became a central element in our identity. We created a hard-edged urban look, tempered with playfulness: the deer’s antlers are treated as eyelashes.

Scope:
Brand position
Visual identity
Website design & build
Packaging

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