Diamond Store

Online Retailer

London-based online jewellery retailer The Diamond Store want to demystifying the buying process, making each high-end jewellery purchase hassle-free and affordable. Our rebrand injected both simplicity and professionalism into every aspect of a sale – from the in-depth user journey strategy that guides online customers to the most suitable jewellery for their budget to creating a sense of positive anticipation as they unwrap their delivery. In the first month of the sites launch Diamond Store’s orders had increased by 10%, which combined with an average order value increase of 15%, ensured the brand outshone their competitors.

Scope:
Rebranding
Packaging
Website UX & Design

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